“There would be no techno without The Belleville Three, and no House music without Frankie Knuckles – but these legends are part of a history that wasn’t just a sound – it was a revolution of freedom, unity and love that has been missing from the genre for a long time.”

It has become ever more important to celebrate and learn about this rich legacy as we see that the electrifying future of dance is really in the midst of a homecoming to the heart of the community it started in. Immerse yourself in a weekend celebrating the contributions of the Black and LGTBQ+ communities through late-night warehouse parties with the hottest dj’s and producers revolutionizing the genre today, a diverse and educational speaker series, and an exhibition of innovative and luxury black owned brands so you can take home a piece of this wonderful weekend. 

This unique experience of honoring Dance music’s heritage and getting a taste of what’s to come will reignite a much needed connection back to what Dance music is all about – creating a place where people from all different communities can come together and dance their hearts out feeling free to be themselves.” - Aluna

​

The objective of this video is to drive sales by expanding the Noir Fever narrative and campaign structure beyond the lineup. The video is a peek into the magic that happens when the wider Black Queer community meets up in New Orleans for a celebration of new and established Black icons in electronic music. We want to contextualize the lineup-heavy marketing comms with the sounds and feelings that come with being in one of America’s most cultured cities with likeminded people.