J Balvin is a Colombian reggaeton singer and currently sits as the 5th most streamed artist on Spotify. He’s referred to as the “Prince of Reggaeton”, and is one of the best-selling Latin artists worldwide. Balvin is known for his vibrant personality and colorful live show, two things that have helped him rise to the top of the charts. This partnership presents Pollen with the opportunity to deliver an experience with one of the biggest artists on the planet, and can ultimately cement us as a go-to partner with him long after this one weekend.  

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J Balvin has the ability to bring people together not only through his music, but through the playfulness of his personality and brand. Everything he creates is bright with no hard edges, generational and innovative. 

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The artwork celebrates the culture and draw attention to integration and coming together. There will be artists from different places and each day will have different meanings, so the artwork needs to encompass that. 

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