Yakz Talks About Finding His Groove and Sound | Kickback x Buygore
Client Brownies & Lemonade
Category Motion Design, Graphic Design
Year 2022
Creative Direction David Barry
Art Direction Eliott Perkins
Executive Producer Peter Ireland
Producer Nick
Prodution Manager Jhila
Lead Editor Whitney Weir
Editor Dustin Tuliao
Motion Designer Dustin Tuliao
Graphic Designer Hugh Dang, Dustin Tuliao
Services Motion Design, Editor, Graphic Design
As a team we took on the task by allowing the personalities and characteristics of the Brownies & Lemonade crew drive the narrative. We focused on highlighting the fun-loving crowd B&L attracts in juxtaposition to the beautiful scenery of Puerto Vallarta. The nostalgic Memphis patterns along side with retro VHS effects creates an aesthetic that allows us to go off script and really let the personalities of the crew member shine through. The end result was like a cross over between Save By The Bell and The Anchorman.