Cali Roots is the main reggae festival brand in the United States. Their flagship event is in NorCal over Memorial Day every year. They’ve done other events throughout the country, including partnering with Pollen clients Relentless Beats in AZ on Arizona Roots and Reggae Rise Up in Salt Lake City.

​

We want to announce the Cali Roots trip with this promo video. It can function as the lineup announcement as well so we really want to highlight the artists on the lineup in the video. Cali Roots will be hosting a live stream over Memorial Day Weekend and this video will be great to use during that to excite fans and generate leads. 

The video should highlight Cabo as a location and utilize Cali Roots festival/crowd/artist footage to really tailor the video to their audience (40 year old stoners). 

We will be getting the key art (hopefully) on May 19th and the video should incorporate some animations from the key art to ensure the video is cohesive with the artwork on the rest of the campaign.